By
Scott Brown
When
you’re embarking on a new job search, it is very helpful to
first think about the types of jobs you could be happy with.
You should think about the type of company, the type of
co-workers you’d like to have, and what kind of responsibilities
you would like to have so that you’re on a path to continual
growth and progress in your career.
The more well thought-out your vision is for your career,
the easier the entire process will be.
Why
is that? I would suggest
that when employers hire candidates, they’re not just hiring you
for what you can do today. They’re
also hiring you for your potential and for how you could fit into
the organization a year from now, two years from now, and longer.
Hiring employees is always expensive, even in times of high
unemployment. Therefore,
employers have a strong incentive to hire candidates who they
believe will stay a while. If
an employer uses a headhunter to hire you, they will pay 10-20% or
more of your first year’s salary.
Even if they hire without the use of a recruiter, turnover
(employees leaving and coming into an organization) is a significant
cost. When a job
function isn’t filled, it often means the employer can’t produce
as much or run their operations as efficiently, which is a greater
cost than the cost of paying an employee’s salary.
With for-profit organizations, workers are by definition
worth more than what they’re paid because the company has to earn
more than its costs to stay in business.
I point this out because many job seekers underestimate their
worth and buy into the notion that a company is doing them a favor
by hiring them. In
reality, when there is a match between employer and employee, it
should be a two-way street and a win-win situation: the company
benefits just as much as you do.
Over time, good employees become more and more valuable to an
organization as they learn more about how it works and gain
knowledge outsiders wouldn’t have.
This brings me back to my original point, which is that
employers are looking for someone who they can see fitting into
their organization long-term.
This is why they often will ask “Where do you see yourself
three years from now?” in an interview.
It’s also why many career books suggest you learn about a
company before interviewing with them.
Thinking about where you want to be in the future and what
kind of job you’d like to have will go a long way toward helping
you create your vision.
The other part of your vision should include ways you can
benefit the company you end up working for.
If you want to become a top-producing salesperson, the
benefit for the company would be increased sales.
If you’re an entry-level computer programmer now and you
want to become a senior-level programmer in two years, the benefit
for the company is gaining an employee who will become increasingly
valuable the longer you stay with them.
It will help make your vision more concrete to employers and
recruiters if you can tie it in with previous achievements.
For example, if you want to be on the path to becoming a
customer service manager and you’ve already had customers
compliment you on your expertise or supervisors write good reviews
of you, that is evidence that you have a commitment to your vision.
Once you have a resume that communicates what experiences
you’ve had and how you’re prepared to fit into the vision
you’ve created for your future, the next step is to generate
leads. You should use as
many methods as you can think of to generate leads because the more
options you have, the better your chances of landing a job that
truly fits in with your goals. Here
are some specific steps you can take to generate leads:
·
Post your resume on job
board websites. Getting
your resume on job boards is sort of like a business having a
listing in the phone book. It
enables recruiters who are looking for someone like you to find you
easily. The most popular
job board is Monster.com. However,
Monster is not necessarily the best site for every profession and
every industry. Getting
your resume on other job boards like CareerBuilder, HotJobs.com, and
any niche sites that may exist for your specialty (such as
Techies.com for IT professionals or TopSalesPositions.com for sales
professionals) is a good idea. If
you want to save time and get your resume over 90 job boards at
once, we recommend using the fee-based service ResumeDirector.com.
A word of advice about posting your resume: most recruiters
will locate your resume with keywords.
Keywords are words or phrases that would be associated with
the function you can perform. For
example, an employer looking for a corporate lawyer might search on
the terms “in-house lawyer,” “corporate attorney,” or
“corporate lawyer.” So
you should make sure any terms you can think of that an employer
would search to find you are included in your resume somewhere.
One way to do this is to vary the terminology you use in your
resume. In describing
your duties for a previous employer, you could refer to yourself as
a “corporate lawyer” in one sentence and as an “in-house
lawyer” in the next.
·
Network with other
people. Networking is a
powerful way to land a new job.
It has been estimated that 85% of jobs are filled by word of
mouth. In addition to
the fact that many positions are not widely advertised, finding a
job through networking often means there’s less competition.
So you could have a greater chance of getting the job than if
the employer is considering you among 5-10 other people they found
through a job site. A
good place to start networking is the local chapter of the
professional association for your field.
Often called the “association of associations,” the
American Society of Association Executives’ web site provides a
search screen to find associations in specific industries and
professions. You can
check it out at www.asaenet.org/find/
Also, local business magazines (such as Crain’s local
business publications) often include information on networking
events. Want to learn
more about networking? Harvey
Mackay is one of the leading experts on building personal
relationships through networking and has written a great book on the
subject called “Dig your well before you’re thirsty: the only
networking book you’ll ever need.”
·
Contact
local recruiters. Recruiters,
also known as Headhunters, are people whose business is based on
“selling” candidates to employers.
Recruiters are a good channel to use because they already
have relationships with employers, and they have a financial
incentive to help you land a job if they could see you fitting in
with one of their clients. For
a recruiter to get you placed with a company, they will often need
to “pitch” you to their client.
You can help make their job easier by coming up with some of
the key elements they could use in that pitch.
This goes back to the concept discussed earlier of developing
a vision for your career. If
you have an interesting story to tell about where you’re going and
how your past experiences tie in, that is something that can get
both recruiters and the direct employers excited.
Recruiters want to hear about the interesting things that
make you unique because that helps them pitch you to their clients.
If you’re just starting out on a job search, contacting
recruiters who specialize in your field and meeting with them is a
great way to get a feel for your marketability.
Recruiting is a people business so I’d suggest meeting with
recruiters in person if possible.
If a recruiter has met you in person, they’ll be more
likely to think of you if a client has a position you could be good
for. If you contact a
recruiter over the phone or by e-mail and they say they don’t have
any positions for you right now, ask if they might have some in the
future. If they think
they would, you might suggest meeting in person now so that
they’ll have already interviewed you if a position opens up.
That makes them better prepared for possible client needs and
gives you an edge over potential competition.
A good place to go to find local recruiters is Recruiters
Online at www.RecruitersOnline.com.
This site provides a search feature where you can find
recruiters in your area and in your field.
·
Contact
employers directly. Are
there certain companies you know you’d like to work at?
If so, it wouldn’t hurt to contact them to find out if they
have any positions open you’d be interested in.
Also, many employers list jobs on their website that they
don’t post on job boards. Monster.com
is a good place to go to respond with your resume to specific job
opportunities. However,
keep in mind that there is often stiff competition with other job
seekers on Monster because it’s the most popular job board.
Another good site is Flipdog.com, which often lists positions
not shown on other job boards. DirectEmployers.com
is a site that is actually a consortium of several large companies.
With DirectEmployers, the companies pay a flat rate to list
as many jobs as they want, which often means they list more
positions than they would with a regular job board.
A good source for government jobs is AmericasJobBank.com.
America’s Job Bank also lists private
sector jobs and it’s run by the U.S. Department of Labor in
conjunction with the departments of labor in the individual
U.S.
states.
Once you have identified good job leads that seem to fit in
with a job you could be happy with in the long-term, some of those
leads will progress into interviews.
Successful interviewing is about showing the employer how you
can fit in with their needs and also making sure they would be a
good fit for you. I
commented earlier that if your vision for your career fits in with
the employer’s vision, they will benefit from having you as an
employee just as much or more than you benefit from working there.
So the frame through which you view the job opportunity makes
a big difference in how successful the interview will be.
If you see it as a potential win-win opportunity, it becomes
about you and the employer helping each other achieve goals.
That will translate into increased confidence for you in the
interview. Here are some
specific interviewing tips:
·
Research the company
beforehand. If you come
in to the interview knowing about the company through research on
their website, perhaps through talking to people who’ve worked
there, etc., you will come across like a professional who is serious
about finding a good match with an employer.
·
You should do as much
listening as possible in the interview to find out what the employer
is looking for. The more
you know about what the employer wants, the better you can tailor
your responses so that they fit in with the employer’s vision for
the position. This
doesn’t mean you should lie or exaggerate.
However, knowing more about what qualities are important to
the employer will help you determine which aspects of your
experience, personality, vision for your career and vision for how
you can help them to emphasize.
For example, if an employer is most concerned about finding
someone with good people skills, you’d be better off talking about
how well you work with people and how you like working with others
than you’d be talking about your great computer skills (although
it would be important to talk about computer skills too if the
employer’s interested in that).
How can you find out what things the employer values?
If you’re asked an open-ended question like “Tell me
about your experience with this kind of work,” you could respond
with a question like “I have a wide range of experience.
If you could tell me what qualities are important to you when
considering someone for this position, I can better address specific
ways that I’m qualified.”
·
Most interviewers will
give you an opportunity to ask questions about the position or the
company. Depending on
how much structure there is to the interview, you could bring up the
topic yourself or the interviewer may ask if you have any questions
at the end. This would
be a good opportunity for you to ask questions to determine if you
think the position would be a good long-term fit for you.
Questions could include asking the interviewer what they
think of the company. Or
asking what the co-workers are like.
In addition to these questions providing you with
information, they illustrate to the interviewer that you are serious
about finding a good match and they will be more likely to see you
as an honest, straightforward person they can feel comfortable
hiring.
All in all, job searching is about deciding what you want out
of your career and matching yourself up with an employer who can
help you get there. When
you look at job searching from this kind of carefully considered
perspective, you’ll come across to employers as professional and
serious about finding a position that makes sense for both you and
for the employer.
© 2003 Hire Resumes, Inc.
All Rights Reserved. This
article may not be distributed in an edited form without prior
written consent of Hire Resumes, Inc.
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